Every successful investor has learned to develop multiple streams of property income. This is secret #5 of the Guerrilla Property Manifesto but if you want to start from the beginning, just go here.
In this post, we continue our journey through the Guerrilla Property Manifesto as we ask the question: what exactly is it that makes a property investor successful?
I’ll be honest... some time ago, one of my long-time, regular sources of income disappeared almost overnight...
Now, while this was annoying and certainly not ideal, I had spent years structuring my business in a way that meant that it would not be vulnerable to events like this...
I had established “multiple streams of property income” in my business...
Because I did that, the income source that disappeared only represented a fraction of my total income, so it didn’t have too much overall effect and I had plenty time to replace that income with another source...
In short, I was glad to have followed point #5 of our Guerrilla Property Manifesto:
“The Guerrilla Property Investor cultivates multiple streams of income. He knows that by doing this, if something changes and an income stream disappears, he’ll be just fine.”
Portfolio investing (where you have a number of rental units: be they HMO, SA or single lets) is by its nature a multiple streams of income model, but even within that, there are ways to develop other streams of income...
For example, I once heard of a cafe or catering business that started a brand new business using their used tea bags to create something else that they could sell... I can’t remember what it was they did with them but that’s not the point. The point was that they were monetising something that they would normally have thrown away.
The same concept can be applied to property investing where motivated seller leads are concerned. If someone calls you and for whatever reason, you’re not able to structure a deal to buy their property, then the story shouldn’t just stop there...
You should still have a number of methods at your fingertips for helping that seller solve their problem... and as a result, to monetise that lead...
In our flagship program, we suggest a bunch of creative ways to monetise every single lead in your property business, even if it doesn’t become a deal...
That’s just a fringe benefit though... the main focus of the program -- for those who are successful in applying -- is to enable you to generate motivated seller leads and to show you how to easily convert those leads into deals...
More details of that here.
We’ve all heard the proverb about not putting all your eggs in one basket, that is: diversify your interests in order to spread your risk...
And that's what point #6 of the Guerrilla Property Manifesto is all about:
"The Guerrilla Property Investor is diversified. He has an entrepreneur’s mindset and considers all excellent investment and business opportunities, even if they are not strictly property-related."
So, in property, you can diversify across strategies:
For example, if you’re into flipping houses then build up a rental portfolio on the side just in case the bottom falls out of the resale market.
And/or you can diversify across geographical locations:
If you’re into HMO in a university town then you could start a serviced accommodation portfolio in a nearby seaside town.
Later on in your career, I would even argue for diversification across asset classes by adding things like precious metals, crypto currencies and businesses...
But that comes later. For now, I suggest that smart investors start off by diversifying within your property business model...
For example, the business model we teach in Deals on Demand is diversified across 3 simple core strategies (we even have a tool to help you decide which one to use in any given situation)...
More info on DoD right here.
You can go back to the start of the Guerrilla Property Manifesto here or on to secrets 7 & 8 here.
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